Veganism – thoughts about

Many companies these days seem to rebrand their cheapest products as vegan, and marking the price up. Because cheap often means no animal products, but highly processed plants.

Having lived an almost vegan lifestyle for close to 3 years offered me a positionĀ to at least talk about it.

While theĀ actual claims about the benefits of Veganism are at least questioned, see here, this is not what I want to talk about.

What I want to talk about is what happens when a trend like Veganism, with its health claims, gets picked up by Big Food.

You had a company that produced cheap cookies for instance. Because of their price point they couldn’t afford real butter, so resorted to using margarine or hydrogenated palm oil.

While even the most optimistic product manager saw that as a clear flaw, suddenly it became an asset. A big green V on the packaging, and voila, your foremost cheapie cookie is no a truly vegan fest.

It’s astounding how much hyper-processed, cheaply produced food get’s rebranded as Vegan today, in the hope to cash in on the health claims. The vegan community is playing accomplice in return of mass-promotion for their agenda. This needs to stop. Vegans, you’re not doing yourself or your lifestyle any favor here. Step up. Expose. And most important of all: don’t buy that junk.

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