Category: biz
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Why there’s a ‘value’ in value proposition!
Everyone who starts or runs a business, designs or markets a product will come across the necessity to create a value proposition. Something that adds values to the inputs of the business or product to the customer. Ideally that proposition is unique, and helps the business or product stand out. I’ll use the term business…
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spotify revenues, ideas about
There has been a lot of press about Spotify lately. More specifically about what Spotify pays to artists (or doesn’t). Taylor Swift pulled her album from the music service and some others preceded her or followed suit. I often hear from musician friends of mine, that they receive mere cents for a couple of thousand…
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music marketing – best practices of
Remember a time, in a galaxy, not far away, when artists were given record contracts, that made them rich and famous, simultaneously with record companies, who had their longevity and best interest at heart? Well, those times are gone! We live in a very different world now, that requires new modes of thinking about music,…
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My vision for mobile computing – 2015
I’ve been carrying around a vision of where mobile computing could go in the next couple of years. 3 trends shape that vision: mobile devices are increasingly location aware – geospatial big data. more and more of our activities are organized, shared and conducted online. economic development suggests fewer full jobs – the rise of…
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crowdfunding and the JOBS Act
In the last couple of days, I’ve been researching about crowdfunding and related internet sites. Kickstarter, IndieGogo, CrowdCube and Seedmatch, all very exciting platforms. Kickstarter and IndieGogo raise funds for small, creative projects mostly. Although IndieGogo is not so strict on letting just creatives raise funds there; as seen by Nicholas Merril – raising 43k$ in…
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long tail – dead end
Yesterday I had a very interesting conversation with Christian Pirkner, who told me that Amazon actually doesn’t reference it’s long tail as part of its suggestion mechanism. In case any of you are not completely clear as to what I mean, I refer to long tail as in the Blook by Malcom Gladwell, wired magazines chief…